By admin - Posted on February 13th, 2008
Tagged: Aston Martin • Aston Martin Lagonda • Aston Martin V12 Vantage RS concept
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Gaydon, 13.02.08 -- The newly housed Aston Martin Design team has selected a name for the colour of the company’s Aston Martin V12 Vantage RS concept car, after inviting suggestions from the public at the opening of the company’s new Design Studio last year.
Tagged: Aston Martin • Aston Martin Lagonda • Aston Martin V12 Vantage RS concept
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Gaydon, 13.02.08 -- The newly housed Aston Martin Design team has selected a name for the colour of the company’s Aston Martin V12 Vantage RS concept car, after inviting suggestions from the public at the opening of the company’s new Design Studio last year.
Aston Martin V12 Vantage RS concept
The V12 Vantage RS was unveiled in December by Chief Executive Officer, Dr Ulrich Bez, who, during his speech, invited suggestions to name the colour of the concept. The Aston Martin design team was inundated with suggestions, and after careful consideration has selected ‘Mako Blue’ as the name of the concept colour.
Design Director, Marek Reichman said: “The name is taken from the Mako shark, which is the fastest and most agile shark known to man. We thought the name not only reflected the colour, but also that the nature of the shark was synonymous with the character of the car.
“The Maori translation for ‘Mako’ is ‘Blue Lightning’ which obviously is descriptive of both colour and car - a very befitting name.”
Mat Watson, who penned the winning name added: “The name came to me instantly, when I first saw the car. There is a distinct parallel between the shark and the car – both being the fastest of their kind.”
The environmentally sustainable Design Studio is the marque’s first purpose-built and fully-owned design facility. The Vantage RS concept features a 600bhp 6.0 V12 engine and has been subjected to a weight-loss programme. The result is the fastest ever road-going Aston Martin.
Aston Martin is currently evaluating feedback from customers to the Vantage RS concept, with a view to a possible low-volume production run should sufficient demand exist.
The V12 Vantage RS was unveiled in December by Chief Executive Officer, Dr Ulrich Bez, who, during his speech, invited suggestions to name the colour of the concept. The Aston Martin design team was inundated with suggestions, and after careful consideration has selected ‘Mako Blue’ as the name of the concept colour.
Design Director, Marek Reichman said: “The name is taken from the Mako shark, which is the fastest and most agile shark known to man. We thought the name not only reflected the colour, but also that the nature of the shark was synonymous with the character of the car.
“The Maori translation for ‘Mako’ is ‘Blue Lightning’ which obviously is descriptive of both colour and car - a very befitting name.”
Mat Watson, who penned the winning name added: “The name came to me instantly, when I first saw the car. There is a distinct parallel between the shark and the car – both being the fastest of their kind.”
The environmentally sustainable Design Studio is the marque’s first purpose-built and fully-owned design facility. The Vantage RS concept features a 600bhp 6.0 V12 engine and has been subjected to a weight-loss programme. The result is the fastest ever road-going Aston Martin.
Aston Martin is currently evaluating feedback from customers to the Vantage RS concept, with a view to a possible low-volume production run should sufficient demand exist.
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